I conceptualized, art directed, and produced a two-day shoot capturing 40 assets to be utilized across Kiehl’s social media accounts globally. The campaign was designed to feature their lightweight gel moisturizer, while focusing on hydrating and cooling benefits of the product.
Photography by Corey Maywalt, Styling by Elizabeth Osborne
Welcome to the bright and colorful world of Korean beauty! I art directed social content for this brand that speaks to the playful K-Beauty heritage, while also highlighting the hydrating benefits of their products and the silky, beautiful textures of their hero moisturizers.
I art directed and produced this still life shoot for Malfy Gin’s social media debut in the United States. The brand has a presence in Italy, and for their U.S. launch the creative focused on color blocking for the three available flavors–Lemon, Grapefruit, and Blood Orange–all with a celebratory theme of La Dolce Vita.
Photos by Frankie Marin
Drink + Prop Styling by Jen Beauchesne
Erno Laszlo is a trusted New York-born skincare brand, used by the likes of Marilyn Monroe and Audrey Hepburn. I conceptualized and art directed their social media holiday campaign for 2018–featuring luxe textures, winter glam, and a skincare soirée fit for New York royalty.
Photography by Julia Chesky
Naturally Serious is a clean beauty brand sold at Sephora. I art directed, produced, and prop styled five social media photoshoots for them over the course of five months. Content focused heavily on product textures and ingredient stories, all supporting the key brand message of being made with “no BAD ingredients.”
H2O+ is a skincare brand focused on water technology with real results. I art directed and produced six photoshoots over the course of eight months, creating content to be utilized across social media, digital advertising, web design, and email marketing.
Photography by Frankie Marin
Prop Styling by Amber Sakis
Uruoi is a Japanese skincare brand that launched in the United States in 2019. I art directed and produced this photoshoot for their social media debut. The brand aesthetic is clean and colorless, mirroring their award winning packaging–which was reflected in this simplistic, nearly colorless photoshoot.
Photography by Frankie Marin
Prop Styling by Amber Sakis
VDL is a K-beauty brand that launched in the U.S. in 2018, with two cult-favorite makeup primers that promise a glowing complexion to even the dullest skin. I art directed two photoshoots to feature the prismatic possibilities of both of these primers, in addition to the bold lipstick and eyeshadow hues available in this makeup line.
Photography by Anisha Sisodia and Julia Chesky
Lipstick styling by Jennifer Tran
Fuck Jerry Games is bringing back the board game! In 2018, I art directed and produced a one day photoshoot to capture content promoting their two new games–What Do You Meme? and For the Girls. For What Do You Meme? I recreated a 90s game night scene, with clothing, accessories, snacks, and home props that created a set fit for The Fresh Prince of Bel-Air. For the second half of the day, I set the stage for a wild girl’s night out featuring For the Girls–complete with pool tables, takeout, and plenty of champagne. This particular project involved hiring a photographer, prop stylist, wardrobe stylist, hair and makeup, and talent–all within one week.
Photography by Jon Macapodi
Prop Styling by Anna Sturbovich
Hair and Makeup by David Walker Jr.
Wardrobe Styling by Tricia Warren
belif USA launched their brand new Aqua Bomb Cleansing Balm in August of 2020. This balm has a sorbet-like texture and melts off your makeup with ease. I directed the creative vision of this product launch and content aesthetic, which played off of a melted ice cream aesthetic and the fun-loving belif heritage.
Images shot and styled by Studio Say.
To celebrate the spirit of the holiday season with an Italian twist, I creatively directed this shoot for Malfy Gin–pairing decadent Italian desserts with classic Malfy cocktails. Buon Natale!
Production by Corvus Creative + David Lazarus Photography.
Botanical Origin is here to elevate your clean with plant-based laundry essentials. I concepted and virtually art directed this shoot with Melinda DiMauro photography to create a library of social-friendly assets for this bio-based brand. With two different scents as the base for the color story and overall propping of the laundry detergent and fabric softener, I created concepts to convey the plant-based power and fresh scents of these products.
