Botanical Origin is here to elevate your clean with plant-based laundry essentials. I concepted and virtually art directed this shoot with Melinda DiMauro photography to create a library of social-friendly assets for this bio-based brand. With two different scents as the base for the color story and overall propping of the laundry detergent and fabric softener, I created concepts to convey the plant-based power and fresh scents of these products.